Germany-based fashion e-retailer Zalando SE last week opened a physical store in Berlin called Beauty Station—its first brick-and-mortar location. The retailer already sells discounted items in its four outlet stores. The new store, however, sells beauty products, which Zalando also began selling online in March 2017 on its German website Zalando.de.
The new store from Zalando, No. 6 in the Internet Retailer 2018 Europe 500, will feature 53 beauty brands, including MAC, The Estée Lauder Cos. Inc. (No. 70 in the Internet Retailer 2018 Top 1000) and Clinique. The store also will offer tutorials and treatment stations at make-up counters and nail bars.
“This is a big step for Zalando and its new beauty category,” says Claudia Reth, vice-president of specialties, premium, beauty and kids. “With these highly established partner brands, we can enhance our beauty assortment even more for our customers.”
Zalando reported a 22% sales growth year over year for Q1 2018 to £1.05 billion ($1.23 billion). The fashion section of its e-commerce site accounted for £959.7 million ($1.12 billion) of those sales, a 20.4% growth compared with £797.3 million ($932.2 million) in the same quarter last year.